19/08/2009 - Blogger.Iconshock
English band Radiohead is one of the few mainstream acts out there actually trying to do some real music. Like them or not, when you hear their stuff you can immediately tell that their songs are not the product of some marketing study or publicity campaign. They make music just because that’s what they do.
They somehow changed the way music is marketed with their experiment with the album “In rainbows” that was released by themselves through the internet. People could download their album paying whatever they thought it was worth, ($0 option included) and the idea was a total success. Their earned a lot more than what they would have earned if they sold the album the traditional way with a record label behind them. Now they take another step into the future of music, saying that they would not release any more albums, focusing their career on publishing singles instead. Read this complete article that Dana Oshiro made for Read Write Web for more insight about the future of music industry.
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